There’s no formula, but here are some significant (albeit arbitrary) approaches to working with text on poster:

Modernist – spare, ordered, small, separate from poster image, asymmetric, lots of space

Jackie Casey

Hamish Muir

Josef Muller-Brockmann

Eclectic – energetic, noisy, varied weights, sizes, position, intuitive

Paula Scher


Heads of State (and others, like the Small Stakes and Spike Press)


Lana Cara posters

David Carson, Raygun Magazine, 1994

Neville Brody, and here