There’s no formula, but here are some significant (albeit arbitrary) approaches to working with text on poster:
Modernist – spare, ordered, small, separate from poster image, asymmetric, lots of space
Eclectic – energetic, noisy, varied weights, sizes, position, intuitive
Illustrative
Heads of State (and others, like the Small Stakes and Spike Press)
Experimental/conceptual
David Carson, Raygun Magazine, 1994
Neville Brody, and here
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